About Us

The Angler's Choice Tackle Shop is the new premier tackle shop in Santa Cruz County. Finally, a tackle shop that has everything in one great location. Our store is unique in that we provide the widest selection of freshwater, saltwater and fly fishing tackle, equipment, licenses, gear, accessories, gift cards, clothing, hats, books, magazines, gifts, art and videos for the avid, intermediate or novice fisherman, fisherwoman and fisher kid. Whether you need tackle for Steelhead, Bass, Trout, Perch, Panfish, Catfish, Albacore, Salmon, Halibut, Lingcod, Cabezon, Striper's, Rockfish, Shark, Giant Squid or surf and pier fishing. We have it. And more. Much, much more!

We are family owned and operated. Our large spacious shop is centrally located, open 7 days, free parking, easy to find and designed for your shopping convenience. A fun, productive, quality, memorable angling experience is our number-one priority. So come in today and make The Angler's Choice Tackle Shop your one-stop tackle shop. You're going to love it

1203 41st Avenue | Capitola, California 95010
831-464-1883 | Fax 831-464-1574 | E-mail: info@theanglerschoicetackleshop.com