The Angler's Choice Tackle Shop

1203 41st Ave Capitola CA 95010

Phone: 831-464-1883

Tuesday-Friday 10-5

Saturday 9-5

Closed Sunday & Monday

The Angler's Choice Tackle Shop

Feature Items

  • Yamamoto 4" Senkos

    Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy… [more]

  • Avet Sx5 Single Speed Models With Clicker

    Lever Drag control system with pre-set drag feature. 9 lb. Max Drag on Strike with Free Spool. Cast control system only available from Avet Reels. (prevention of… [more]

    $109.99 - $129.99

    The PENN Battle II offers attractive cosmetics, durable design, and silky smooth HT-100 drag as just a few of the many reasons why so many anglers fish this reel. The… [more]

  • Dexter 8" Fillet Knife Sani-safe
    $31.99 - $32.99

    The Dexter-Russell 8" Fillet Knife - Sani-Safe Series is the knife for you if your restaurant or commercial kitchen operation prepares fresh fish. Features long, pointed… [more]

  • P-Line Farallon Feather Rigs

    Made with the highest quality hooks and leaders, these feathers and j-rigs make great vertical jigs. Vertical jig cod, rockfish, baitfish, smelt, croaker, and various… [more]

  • Seaguar Fluorocarbon Invisibleleader Material
    $11.49 - $149.99

    Ultra-low visibility, superior abrasion resistance, tensile and knot strength. Top choice for all trolling, live lining, chumming and chunking situations. [more]

  • Live Target Frog Hollow Body

    This frog features an anatomically correct shape for the body including lifelike molded legs on the belly of the bait and a large eye. But the best feature is the custom… [more]

  • Daiwa Salt Pro Minnow

    Versatile, long casting bait is designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action to draw predator's attention. Features… [more]

  • P-Line Cx-premium Fluorocarbon
    $10.99 - $124.99

    P-Line's® clear fluorescent CX Premium copolymer line is fluorocarbon coated delivering greater abrasion resistance, lower visibility in the water and higher visibility… [more]





 We Carry An Extensive Selection Of Top Water Lures Such As: Cotton Cordell Pencil Poppers, Gibbs Poppers, Heddon  Spooks, Rapala X-Rap Jerkbaits, Ima Big Stiks, Yo-Zuri Poppers, Daiwa SP Minnows, Big Hammer Swimbaits, Zoom Super Flukes, Perch Grubs, Berkley Gulp Sandworms Etc. All For Your Surf Fishing Needs.

All these products and more to enhance your fishing experience


We're Your Shimano Headquarters!

Shimano makes amazing reels for all types of fishing. And we love their smooth, reliable action. Stop by the shop soon and check out our full selection of Shimano reels, rods and lines!