The Angler's Choice Tackle Shop

1203 41st Ave Capitola CA 95010

Phone: 831-464-1883

Tuesday-Friday 10-5

Saturday 9-5

Closed Sunday & Monday

The Angler's Choice Tackle Shop

Feature Items

  • Rapala X-rap®

    Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective "CountDown" method back in the 60s. Since its… [more]

  • Flying Fisherman Sunbandit

    Versatile garment can be worn many ways. Shape it to fit your needs. 100% polyester. Absorbs and wicks moisture. Breathable and wind resistant. UV protection. [more]

  • Daiwa Saltist? Levelwind Reels
    $179.99 - $209.99

    Features rugged, all metal construction with rigid, one-piece aluminum frame. Four CRBB shielded, corrosion-resistant ball bearings and a roller bearing. Powerful,… [more]

  • Seaguar Fluorocarbon Invisibleleader Material
    $11.49 - $149.99

    Ultra-low visibility, superior abrasion resistance, tensile and knot strength. Top choice for all trolling, live lining, chumming and chunking situations. [more]

  • Gamakatsu Barbless Octopus Hooks
    $3.89 - $15.49

    Specially designed bend allows the hook to penetrate quickly and hokd, while still complying with the barbless hook regulations so prevalent in today’s world. [more]

  • Berkley Trilene® Xl®
    $3.69 - $21.99

    Smooth casting, resists twists and kinks. Strong, incredible strength for confidence and control. Versatile, outstanding for a wide variety of baits and techniques.… [more]

  • Daiwa Emcast Surf Rods
    $64.99 - $154.99

    Powerful graphite blank, super-sensitive to detect bottom conditions and light pickups. Classic hand wrapped craftsmanship. High density Duracork® grip. X-Tube blank… [more]

  • Pro-Cure Super Gel Baits
    $8.79 - $137.94

    Made from real bait and enhanced with powerful amino acids in a sticky base that sticks and sticks to lures for an exceptionally long time. Works great on iron jigs for… [more]

  • Atlas Glow Yarn

    Jumbo size Glow Yarn is an excellent color attractor and scent holder. Great for tying yarn eggs and flies. Also add Glow Yarn to lures, bait rigs, spawn sacs, or salmon… [more]






We Carry An Extensive Selection Of Top Water Lures Such As: Cotton Cordell Pencil Poppers, Gibbs Poppers, Heddon  Spooks, Rapala X-Rap Jerkbaits, Ima Big Stiks, Yo-Zuri Poppers, Daiwa SP Minnows, Big Hammer Swimbaits, Zoom Super Flukes, Perch Grubs, Berkley Gulp Sandworms Etc. All For Your Surf Fishing Needs.

All these products and more to enhance your fishing experience


Shimano Tekota? Level Wind Conventional Reels
$175.00 - $259.99

Diecast aluminum frame. Solid, one-piece construction provides tight… [more]

Avet Sx5 Single Speed Models With Clicker

Lever Drag control system with pre-set drag feature. 9 lb. Max Drag on… [more]

Daiwa Saltist? Levelwind Reels
$179.99 - $209.99

Features rugged, all metal construction with rigid, one-piece aluminum… [more]


We're Your Shimano Headquarters!

Shimano makes amazing reels for all types of fishing. And we love their smooth, reliable action. Stop by the shop soon and check out our full selection of Shimano reels, rods and lines!