The Angler's Choice Tackle Shop

1203 41st Ave Capitola CA 95010

Phone: 831-464-1883

Tuesday-Friday 10-5

Saturday 9-5

Closed Sunday & Monday

The Angler's Choice Tackle Shop

Feature Items

  • Berkley Trilene® Xl®
    $3.69 - $21.99

    Smooth casting, resists twists and kinks. Strong, incredible strength for confidence and control. Versatile, outstanding for a wide variety of baits and techniques.… [more]

  • Hot Spot Custom Series Flasher
    $14.49 - $17.99

    This custom series which includes West Coast special and Lake Ontario special are new to our lineup of flashers. New mylars giving super fine reflection, some… [more]

  • G.Loomis Corpo SS Tee

    The G.Loomis Corp SS Tee is made of 100 percent preshrunk cotton and features screened logos, custom G.Loomis trims and tagless neck construction. [more]

  • Scientific Anglers Trout Leaders Freshwater Tapered

    Pre-tied loop. Specially designed with longer, larger butt for easy turnover and deliver of trout and panfish flies. Unique, new composition lays straighter on the… [more]

  • Seaguar Fluorocarbon Invisibleleader Material
    $11.49 - $149.99

    Ultra-low visibility, superior abrasion resistance, tensile and knot strength. Top choice for all trolling, live lining, chumming and chunking situations. [more]

  • Shimano Tekota? Level Wind Conventional Reels
    $174.99 - $259.99

    Diecast aluminum frame. Solid, one-piece construction provides tight tolerances and increases durability. Aluminum right sideplate is extremely durable and keeps gears… [more]

  • Pucci Flash Striper Jigs
    $4.69 - $5.19

    Ideal for freshwater or saltwater striper fishing, halibut in the bay, or for any large, predatory gamefish. Bucktail jig with Mylar. [more]

  • Pro-Cure Super Gel Baits

    Made from real bait and enhanced with powerful amino acids in a sticky base that sticks and sticks to lures for an exceptionally long time. Works great on iron jigs for… [more]

  • Daiwa Salt Pro Minnow

    Versatile, long casting bait is designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action to draw predator's attention. Features… [more]





We Carry An Extensive Selection Of Top Water Lures Such As: Cotton Cordell Pencil Poppers, Gibbs Poppers, Heddon  Spooks, Rapala X-Rap Jerkbaits, Ima Big Stiks, Yo-Zuri Poppers, Daiwa SP Minnows, Big Hammer Swimbaits, Zoom Super Flukes Etc. All For Your Surf Fishing Needs.

All these products and more to enhance your fishing experience


Salmon Seasons And Numbers Best In Years!

Chrome-bright kings are on the way!Fisheries agencies have predicted outstanding king salmon runs this year in the West and the direct result is longer seasons on the ocean and in the rivers. Let us help you get your salmon tackle up to speed so you can take advantage of nature's bounty.

We have everything you need for salmon fishing, including downriggers, sinker releases, barbless hooks, blades, dodgers, inline spins and bait, so come on by. View a small sample of what we stock by viewing our online catalog. Don't wait until it's too late and miss out on the run. The salmon are coming!

Shimano Tekota? Level Wind Conventional Reels
$174.99 - $259.99

Diecast aluminum frame. Solid, one-piece construction provides tight… [more]

Daiwa Saltist? Levelwind Reels
$179.99 - $209.99

Features rugged, all metal construction with rigid, one-piece aluminum… [more]

Avet Sx5 Single Speed Models With Clicker

Lever Drag control system with pre-set drag feature. 9 lb. Max Drag on… [more]


We're Your Shimano Headquarters!

Shimano makes amazing reels for all types of fishing. And we love their smooth, reliable action. Stop by the shop soon and check out our full selection of Shimano reels, rods and lines!